The competitive pressure among test equipment manufacturers as well as in industrial machinery and plant construction has intensified in recent years. The focus on core services (production of a product) is in contradiction to the growing demand for complete services. For this reason, test equipment manufacturers must also concentrate on the development and introduction of industrial services. In the context of this work, the competences of a test equipment manufacturer are determined in connection with the service department and the current service capabilities are illustrated in the maturity model. Customer wishes are analyzed and customer segments and company goals are defined. The possible implementation of newly developed service ideas will be examined on the basis of the creation of a business model. Finally, all identified service types are structured in a matrix and additionally presented in relation to the life cycle.