Do we have an opportunity window for the economic execution of the development in medical image distribution technology? : a theoretical feasibility study / Robert Borny
Verfasser / Verfasserin Borny, Robert
Begutachter / BegutachterinGruber, Marc
Umfang80 Bl. : graph. Darst.
HochschulschriftWien, Wirtschaftsuniv. u. Techn. Univ., Professional MBA Entrepreneurship & Innovation, Master Thesis, 2013
Schlagwörter (EN)medical images / opportunity window / excel simulation / project management
URNurn:nbn:at:at-ubtuw:1-114785 Persistent Identifier (URN)
 Das Werk ist frei verfügbar
Do we have an opportunity window for the economic execution of the development in medical image distribution technology? [3.27 mb]
Zusammenfassung (Englisch)

Abstract In this thesis a possibility to outsource the reporting service of radiological institutes on demand was evaluated. The institutes can focus on the examinations, minimize the managerial efforts, eliminate all human resource capacity problems and use our service in cases of medical uncertainty as well. The outsourced radiologist can focus on a subspecialisation. Therefore, faster reading times and a more detailed diagnosis are possible. The patients profit from superior healthcare and the insurance companies from not performed repetitive examinations. To simulate the economical outcome an excel simulation with different adjustable variables was created. The simulation was performed in accordance to the scenario technique, with best, most probable and worst scenario analysis. For this basic case a Market Value Added (MVA) between SFR 4338330.20 and SFR 2380994.18 was shown. The Internal Rate of Return (IRR) was between 694% (best scenario) and 444% (worst scenario). In the second simulation the selling price was reduced to a level of 30% below the competition. In this case the IRR decreased to 350% (best scenario) and 220% (worst scenario). In the last simulation the exchange rate of Euro & Swiss Franc was varied to simulate the project stability on external impact. Thereby, the IRR decreased to 426% (best scenario) and 269% (worst scenario). With this thesis it was shown that from the economical point of view it is profitable to create a company providing outsourcing service to radiological institutes. However, this area is under governmental regulation and legal barriers hinder the creation of the company.

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