Vienna‘s current urban development is heavily characterized by more or less autonomous singular building developments, that aim to function as a city within the city, a trend that is further amplified by real estate industry‘s commercial interests. At the same time, planning professionals increasingly strive to combine suburban and urban qualities, even in central, inner city locations. The building typologies that emerge from this attempted fusion of two rather incompatible characteristics, nevertheless consistently fail to produce truly urban places, despite their high site densities and oftentimes sophisticated use concepts. On a city level, this produces a sequence of fairly inadaptable housing developments and illegible public spaces, that hardly manage to integrate into a well-working, larger urban context. Therefore, new approaches need to be developed, to provide a framework that facilitates the creation of high quality urban spaces. The focus must shift beyond the large scale urban developments, to realizing the potentials of smaller, more dispersed plots within the city. Integrated Urban Development Concepts, a planning tool that only begins to see regular use by local city governments, seem especially suitable for drafting strategies that place insular building developments into a larger spatial context and create interconnected, vibrant neighborhoods. The highly adjustable planning process requires input from different professional disciplines and the broad participation of the citizens alike and aims to not only reshape the cityscape, but also to achieve a high level of acceptance of the results by residents. The northern part of the Viennese 'Brigittenau' district, which, despite its central location and its large untapped potential for development, up until this point received little attention from city planners, is chosen for the application of this strategy. Apart from showing specific urban design solutions, the required concrete measures for their implementation and suitable instruments for quality control are being proposed. The end results can serve as a reference for future urban planning developments.