Autonomous driving has been rapidly developing in the recent past and it is expected to reach our roads in the upcoming years. Technological advances in various disciplines have made it possible to finally realize this futuristic way of traveling. Nevertheless, the success of this new technology is not only related to technical advances. Due to its interruptive and revolutionize nature, autonomous driving might have the potential to impact our society just as the industrial revolution or the invention of the Internet did. Hence, for a successful introduction of self-driving cars, not only technical, but also social aspects have to be considered and analyzed. However, current research focuses primarily on technological rather than user related issues, which creates a current lack of knowledge about people's perspective on self-driving cars. Furthermore, most current user related research is focused on autonomous car implementations in urban areas. ^Whereas self-driving cars might have the potential to revolutionize rural areas with its specific traffic structures, as well as completely changing the way mobility is experienced by people in the countryside. This study uses a qualitative research approach to elaborate and analyze the user's perspective on autonomous cars in rural areas. Subjects explain their current mobility situation, mention current problems and express their wishes in an open interview. Additionally to their open speech, they are also confronted with actual open issues and considerations about autonomous driving in various fields. This includes potential use cases and related design changes, integration strategies and regulations as well as legal issues and ethical decisions. The interviews are focused on the very personal opinion of each individual participant and they provide detailed insight into potential real-life benefits as well as challenges and risks of self-driving cars. ^As a first step during the analysis of the interviews, they have been summarized in individual case studies. These elaborations show, which issues, problems but also wishes and opportunities each individual emphasized during the interview. This provides authentic real-life considerations and gives an overview about the current mobility situation in the country side and people's attitude towards autonomous cars. As a second step, these case studies have been analyzed by categorizing, structuring and evaluating the individual statements in order to get comprehensive and sound explanations on each topic. For each research topic, the results have been used to formulate a conclusion, including potential solutions and approaches as well as still open issues and challenges. ^These findings should facilitate stakeholders in their decision making process and outline necessary further investigation in order to gain sufficient knowledge for a beneficial introduction of autonomous driving in our society.