Housing is an important topic in Viennese urban development. This dissertation deals with a special concept of residential construction in Kendlerstraße. For the last decade Vienna‘s District 16 has been a hotspot for immigration and today represents one of the most populated districts of all Vienna. This is not least due to easily accessible public transport making transit to the city‘s centre possible within 14 minutes by subway line U3. Furthermore, this dissertation aims to examine similarities between design in architectural context as well as product development. Although these two fields of study appear to be very distinctive from each other on first sight, upon closer investigation numerous similarities emerge, e. g. between architectural projects and commercil products. Strategies, development phases and final implementation are all part of the paramount topic product management. This dissertation shows how to apply product management processes to architectural context. Presently available strategies will be analysed and be merged into a whole new concept. Market and customer analysis as part of this new concept are based on interviews with well-known architects and real estate developers. The practical part of this dissertation applies theoretical qualities to an architectural concept. This concept is subdivided into three stages: urban development, housing construction in a definite area and finally individual apartment design. In sum, this dissertation describes the range from strategic decision-making over to engineered realization of the initial conceptual design.