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Title
Coping with change: the case of EV manufacturer / Vadim Sebeykin
AuthorSebeykin, Vadim
CensorUriga, Jan
PublishedWien, 2017
Description78 Blätter : Illustrationen, Diagramme
Institutional NoteTechnische Universität Wien, Master Thesis, 2017
LanguageEnglish
Document typeMaster Thesis
Keywords (EN)automotive industry / change / business model / adaptation / disruption / innovation / value / Evs / Tesla
URNurn:nbn:at:at-ubtuw:1-105031 Persistent Identifier (URN)
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 The work is publicly available
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Abstract (English)

The main goal of this Thesis is to investigate the automotive firms reaction to the dynamically changing and complex competitive environment, focusing on the EV manufacturers business model, and to provide strategic insights and cognitive shortcuts for solving relevant managerial problems and the key trade-offs. The paper explores the theoretical pillars of the business model framework in the literature, defines its core components, relationships, and contingencies. Auxiliary, it elaborates the concepts of change, uncertainty, flexibility, ambidexterity, innovation, disruption in a business model setting. The practical part of the Thesis employs a case study format. This paper describes the EV manufacturers business model, analyses its value potential, alignment and change robustness. Adaptive changes to the business model are identified and examined across contingencies. Innovation and optimization of a business model are considered fit for a dynamic context.

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