Informational and communication technologies change traditional business models and provide new value chains. Banking, one of the last which has not been destroyed by new digital revolution, is facing unprecedented changes. The new generation do not see banks as part of their ecosystem and their lifestyles. They do not need the bank but felicitous banking services only. Known as FinTech companies provide attractive alternative banking solutions and could convert traditional banks into archaic commodities. On the other hand, banks cannot quickly adapt to the new conditions due to many restricting factors and limitations, they are scared to lose out business in competitive struggle. This research addresses the systemic issues within the banking, highlights it weaknesses and how FinTech cope it using their opportunities to create new banking services. It outlines bank's strategic solutions for a long-term sustainable growth.^ ^To sum up my research, I concluded that strategically for our retail bank it is necessary to move in several directions: ' To evolve the new type of lending with a view to bridle the new disruptive crowdfunding trend and attracting new FinTech teams; ' To investigate the evolution of the new disruptive technologies as blockchain, trying to implement projects based on it and be ready for quick adaptation in the future; Transform current business model towards open innovation and open API economy. Research hypothesis that traditional banks will be replaced by banks of a new generation, think and act as FinTech and with FinTech, was confirmed. In the competitive struggle between banks and FinTech companies will win a partnership. Over the next few years FinTech banks will displacing traditional business model and follow the principles of flexibility, openness, and customer focus.^ This banks in the mobile customer's gadget will operate as a platform with any kind of digital banking services from different players. Research clearly indicated that this is the final call for banking leaders to examine the opportunities arising out of the combination of three elements: digital penetration, FinTech potential and extremely upping value of an open innovation, and to intend the jump to the new business paradigm.