Bibliographic Metadata

skyBottle powered by SBTE GmbH : business plan / Jürgen Kopeinig
AuthorKopeinig, Jürgen
CensorHisrich, Robert D.
DescriptionVIII, 110 Bl. : Ill., graph. Darst., Kt.
Institutional NoteWien, Techn. Univ. u. Wirtschaftsuniv., Professional MBA in Entrepreneurship & Innovation, Master Thesis, 2012
Document typeMaster Thesis
Keywords (GND)Freizeitindustrie / Freiluftsport / Getränkeflasche / Produktinnovation / Geschäftsplan
URNurn:nbn:at:at-ubtuw:1-96534 Persistent Identifier (URN)
 The work is publicly available
skyBottle powered by SBTE GmbH [1.53 mb]
Abstract (English)

SBTE GmbH is presenting a simple, innovative consumer product. The market already knows the progenitor of skyBottleTM as a very old-fashioned product. SBTE GmbH uses research and development expertise, also from external research institutions, to create an effective, needs-addressing solution for drinks bottles, which could be delivered with an individual design aspect and a high usability standard. Trends in the behaviour of people through health awareness indicate that the market for skyBottleTM has huge potential for growth. Current alternatives do not address these requirements. The customer will find the product in mountaineering equipment retailers or is able to buy it directly via webshop. Critical success factors will be encouraged by the excellent setting of operations management and a well defined mix of internal and external forces to fulfil the company strategic requirements and targets. Excellent partners for various functions are involved in the value chain. SBTE GmbH is a low-risk company which offers an internal rate of return of about 27.15% over a five year period. The company is preliminarily financed by the entrepreneurs and by governmental funds at the beginning of the venture. Further investments are covered by the funds from operations. In year 3 of operations SBTE GmbH will look for an option to sell the venture. Potential candidates will be found in the list of competitors and in the list of mountaineering equipment sellers. SBTE GmbH and their entrepreneurs, Severin Greyer and Juergen Kopeinig, set up a venture with enthusiasm and power and try to build up a great culture in the organisation. In addition to the business plan, two small theoretical chapters have also been worked out. These chapters deal firstly with the partnering process during the pre-seed stage of a venture and secondly with bootstrapping during the financing process of the venture.

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