New technologies, most notably the audio-CD, have initiated a boom in the audio-book publishing industry beginning in the 1990s. Increased popularity and market growth have been fueled by innovations like portable audio-devices and smart phones, compression standards (e.g. mp3), widespread broadband internet access, the rise of download platforms and online retailers, and the development of internet-related technologies. These factors have changed and continue to change the workings of the publishing sector in general, and audio-book publishing in particular. Today, audio-books can be listened to almost anywhere, anytime, allowing people to use their otherwise unproductive times, like driving their car to work, either to relax, be entertained, or learn by listening to an audio-book. Customers may choose from a wide variety of categories, as audio-books and playback devices are becoming ever cheaper, widely available, and easy to use. This thesis explores the educational segment of the German audio-book market, by developing a business plan for an audio-book publishing company, producing university level courses for customers interested in lifelong learning.