The increasing globalization of food chains has had a significant impact on the behavior of producers and consumers towards food products. Through the general unbundling of production and consumption, the purchasing process of groceries changed in the past few decades to a less efficient use of natural resources. Obvious effects of this development are additional transportation traffic, tendencies of suburbanization of grocery stores and a general oversupply of food products leading to enormous amounts of food waste. The consideration of the groceries origins, especially in a regional context, could be a strategy towards preventing the negative consequences of unbundling. This masters thesis is an attempt at evaluating the possible sustainable creation of value through regional food consumption in the LEADER-Region Kamptal in Lower Austria. The basis for this concept is a study of the local behavior towards and endogenous potential for the consumption of regional food products. To this end an online survey, reaching 126 residents from the anterior and current LEADER-Region, was conducted. The results were, that three quarter of residents are already considering regional food when buying groceries while the predominant point of acquisition for food is still the supermarket. Never the less, half of the people would like to purchase their food more locally - either at local food markets in the communities or via direct marketers. Furthermore, it was determined that vegetables, meat and eggs currently are the most popular regional food, whereas the regional supply with dairy products, cheese and plant oils is currently unsatisfactory. Considering the outcomes of this survey, as well as a brief analysis of the grocers in the region, a SWOT analysis was performed, resulting in six strengths, eight weaknesses, six opportunities and seven threats to the local food chain of the region. Based on this, various fields of action were developed, focusing on spatial planning and politics, information and marketing, innovation and participation as well as existing and new sale concepts for regional food. This plan depicts the final outcome of the master thesis.