Today, the automotive industry has a need to focus on continuous improvement of performance management through motivation. In my master thesis I will analyze the motivational factors from the perspectives of different management levels that can lead to an increase of management performance. The analytical part consists of a questionnaire survey. I will compare the motivational structure of two different segments of automotive production - serial production and customized machinery production. To achieve the goals it is necessary to detail the common knowledge regarding the Management Performance Control. Research shows that except of money employees are motivated by: Improved qualification (around 56%), Teamwork (around 52%), Self-realization (around 45%), Status and Recognition (around 38%). In serial production, employees are motivated by increased Qualification. Such methodes, also according to several HR theories mentioned in this thesis, help to increase the employees performance without any capital investments.