This thesis focuses on developing a future strategy for mobility in tourism in the Montafon valley in Austria. The paper analyses the challenges which highly developed touristic regions like the Montafon face concerning present and future traffic management and develops responses to these challenges. The Montafon is a highly developed tourist destination in the south of Vorarlberg, Austria. Its major tourist attractions are its mountains and all the typical alpine activities, such as skiing and hiking. The winter season accounts for two thirds of the overnight stays. The vast majority of tourists arrive by car, which at weekends leads to congestions and pollution, when holiday makers and day visitors travel at the same time. Besides being accessible by road, the outer Montafon valley is accessed by a railway line, the Montafonerbahn. Together with supplementary bus lines, this creates a well developed public transport system by rural standards. Changes in fuel prices, mobility behaviour, and tourist demand will influence the future development of mobility in tourism. This paper shows a number of possible future scenarios by varying and combining the above factors. Some scenarios show that major changes in tourism and mobility must be expected. From the above findings the thesis develops a vision of a future mobility, which is at the same time convenient for tourists as well as environmentally, economically and socially sustainable. In order to achieve this, five goals have been defined, which especially aim at boosting public and non-motorised transport as well as improving information for tourists and communication between tourism and traffic representatives. On the basis of these goals a strategy with specific measures has been identified, which also names the responsible institutional players and implementation periods and sets priorities to achieve these objectives. On the basis of these goals a strategy with specific measures has been identified, which names the responsible stakeholders and implementation periods and sets priorities to achieve these objectives. The measures aim at boosting public and non-motorised transport as well as improving information for tourists and communication between tourism and traffic representatives. These measures focus on improving public and non-motorised transport. The multidisciplinary nature of mobility in tourism requires numerous cooperations, many of them with companies based outside the Montafon valley. This should make it possible to improve train connections to Germany and Switzerland, connect the valley to future long-distance coach lines, offer tourist packages and provide more information for tourists. Moreover the tourist industry should take more into account aspects of mobility in the future conception of their offers by emphasizing overnight tourism instead of day-trip tourism. Besides extending its regional railway line and further improving public transport, the Montafon valley should also improve conditions for pedestrians and cyclists.