Current processes of change, such as structural change, urban sprawl, migration and social change are clear signs of an ongoing identity crisis of rural areas. This Master's thesis tries to show how this challenges can be solved. The main focus of the work is to develop a model for defining the spatial identity. Using this model, an attempt is made to answer the planning and research questions of the formation of the identity of Rabenstein an der Pielach in Lower Austria. What is place identity and how can it be defined? What creates the identity of Rabenstein? How do the inhabitants identify themselves with Rabenstein and finally, how can the existing identity be increased? These questions will be elaborated by the different methods, such as empirical walk, expert's interviews, mental maps and surveys. A special feature of this work is to consider the place identity parallel on two levels. From the beginning, the analysis of the different theoretical approaches to the topic is linked to the participatory process in the case study. Based on these results, a concept with three creative interventions and two more use-oriented interventions are developed, which are implementing the given potential of place identity of Rabenstein.