Photovoltaic is in the position to contribute significantly to the Austrian electricity generation. Therefore, clear political commitment to this technology and a long term supportive framework is required. Austrias competitive advantage on global scale is to find either in niche products where technology leadership has to be developed quickly or in the maintenance of leadership already obtained, such as in the inverter or tracking industry. Any investment in Austrias PV industry pays off as a lot of new labour places can be created and an attractive business value for Austria can be generated. In concrete numbers, quick political actions to create a supportive framework now have the potential to generate a value added of up to 7 billion EUR a year and at least 36,000 labour places in Austria by 2020 according to Photovoltaic Austria. Severe price drops in solar technology have taken place since late 2008. Combined with the rising costs of fossil fuels, this makes investments in PV applications increasingly attractive and grid parity is estimated to be achieved already between 2015 and 2018 in Austria. However, until grid parity is achieved, the Austrian government has to set some actions to foster PV deployment and establish a competitive PV industry. Germany, Japan and Spain are leading countries in terms of installed capacities, export of PV cells or modules and R&D efforts. The Austrian PV industry produces PV components almost exclusively for the export due to the lack of a home market. The Austrian government has a central role to enable further success of the Austrian PV industry. At present it seems to be more an issue of not blocking the development because all other stakeholders are very much aware of the huge potential PV has for Austria and are ready to go for it. It is crucial to understand for the Austrian government that PV is a mature sustainable technology which has its market demand on national and international level for the Austrian PV industry, and which requires R&D support and a stable legal and economic framework for its deployment, conditions which the Austrian government ought to provide now.