The research is aimed at determining the market dynamics of solar energy worldwide, in particular the BIPV market with focus on Malaysia's potential for domestic and international expansion, The market development of PV is very dependent on the policy, technology development and transfer and economics of PV products. State of the art technologies would therefore be analysed by researching public and academic documents. Policy incentives used for stimulating PV market will also be reviewed. The study endeavour to provide historical development and opportunities for building BIPV products in major countries such as Germany, Italy, France, Spain, China, Malaysia and the US. It will also identify and quantify the range of BIPV markets for various types of roofing, building facades, glazing, sunshading, skylighting, architectural fabrics, and shutters that form a solar production medium. The various national and international approaches and policy implemented to subsidize the continued expansion of the PV industry in the above mentioned countries, including the legal and regulatory regimes that stipulate requirements for the aesthetic appearance of BIPV products would also be reviewed. The economic progress of BIPV, including historical cost, learning curves for modules world wide and comparative cost of PV generated electricity cost with that of electricity from non-renewable sources would also be assessed. Lastly, the possible strategic partnerships with building component manufacturers, contractors, developer and architectural firms underpin the ability of PV manufacturers to enter into the multi-billion Euro building construction market would also be analysed, especially for the Malaysian scenario. A combined methodology using both quantitative and qualitative instruments would be employed. BIPV markets are examined through literature and internet research. This involved examining the building component markets and PV technologies as adapted to become part of a number of building component market segments, World market values are analysed in terms of aggregates of market in Germany, Italy, France, Spain, China, USA and Malaysia, where appropriate. The market growth rates of individual BIPV sectors are projected using statistical data from governments, published documents, scientific research reports, trade journals and news. Current status of government support systems are reviewed in terms of their impacts on the overall market for PV capacity and potential for enhancing or limiting BIPV market expansion, especially in Malaysia.