Gruber, S. (2008). Ermittlung des Marktpotentials von Zentrifugalabscheidern : Betrachtung in analogen Märkten [Master Thesis, Technische Universität Wien]. reposiTUm. https://resolver.obvsg.at/urn:nbn:at:at-ubtuw:1-30109
Business Idea - Based on my experiences in R&D of an automotive filter supplier I started my research of alternative applications for a well known technology of automotive oil mist separators. My special focus was the use in environmental techniques like dust filters for industrial applications or pm-filters. The venture "Clean-Technique" offers an innovative air filter technology for different applications in the household and private use sector. The new product technology is developed and manufactured by the venture "Clean-Technique". The product has a USP in the combination of up to now non-combinable filter functions with high particle efficiency and a good dust holding capacity. The technology is well known in the automotive sector; it is very stable in use and also has the advantage that there is no increase in differential pressure during the filter life time. The first prototype is for an application as a pm filter in urban areas. Especially there the health risk of these ultra small / submicron particles can cause serious harm and cancer. But the technology can also be used in air conditioning systems or any other air filter system. In each of these markets there is no equivalent technology available or product in the market.<br />Key success factors - The benefit of the new "Clean-Technique" filters is the compact design, the high performance functions in combination with no performance reduction during the filter life time. It's also possible to design it with the additional function of an air turbine. The buyers benefit is to have a filter system for a longer service interval with a high performance level during the life time. This can reduce the service costs. Business targets - The business idea is also based on the concept to use automotive manufacturing techniques of serial mass market production and using module assemblies in the analog market of industry filters. The growth potential is high but risky. Especially the public opinion has to get more sensible according to the particulate matter (Pm) particles and their effects on cancer. Another risk is the long development process because of the complex high-tech product.<br />