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Titel
Strategic analysis: identifying opportunities for entering the Russian market for an Austrian automation technology company in teh situation of economic instability / von Ekaterina Ambrosch
VerfasserAmbrosch, Ekaterina
Begutachter / BegutachterinNachum, Lilach
ErschienenWien 2016
Umfang93 Blätter : Illustrationen, Diagramme
HochschulschriftTechnische Universität Wien, Univ., Master Thesis, 2016
HochschulschriftDonau-Universität Krems, Univ., Master Thesis, 2016
SpracheEnglisch
DokumenttypMasterarbeit
Schlagwörter (EN)exporting / Russian market / food industry / automation / import substitution
URNurn:nbn:at:at-ubtuw:1-8654 Persistent Identifier (URN)
Zugriffsbeschränkung
 Das Werk ist frei verfügbar
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Strategic analysis: identifying opportunities for entering the Russian market for an Austrian automation technology company in teh situation of economic instability [6.53 mb]
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Zusammenfassung (Englisch)

This thesis aims to analyze the feasibility of entering the Russian food market for a small Austrian automation company, particularly in the light of the recent economic crisis and import substitution campaign. To this end, the company's profile and product portfolio have been studied and a preferable mode of entry selected. Apart from that, Russia's business environment has been assessed with a particular focus on the meat, bakery and confectionery industries. Finally, a theoretical framework for an internationalization strategy has been developed and specific recommendations with regard to the implementation of this strategy have been provided. The study has been carried out based on the information obtained from a large body of theoretical and empirical literature. Additionally, a series of semi-structured expert interviews have been conducted and an online survey created to gain an insight into the specific challenges associated with doing business in Russia. This study can be of particular value to small companies that are interested in exploring the Russian market, especially in the food industry.