Sport clubs in Austria are generally dependent on public sponsorships. This is particularly true for soccer in Vienna, where there are a large number of clubs. The city of Vienna regularly supports the top Liga teams 'Austria Wien' and 'SK Rapid', as well as numerous regional teams, with large sums of money, in order to enable these clubs to achieve their objectives and prevent their demise ('Austria Wien' received a grant for building the soccer academy and for modifications to their stadium and training facilities. 'SK Rapid' received a grant of 26 million Euros for their new stadium). These clubs provide valuable services to the youth. They offer intensive multiple training sessions per week for up to 400 youths per club, and thereby contribute considerably to the social life of Vienna. The club 'Vienna' at the Hohe Warte in Vienna's district 19, was founded in 1894 and has a long tradition. However, it has been repeatedly threatened by bankruptcy, and for that reason was forced to exit from the 2nd Liga in 2013. Their old sports facilities require continuous maintenance at a cost that the club alone cannot afford. In order to 'put the club back onto its feet' without further requests for support from the city of Vienna, in particular at a time of reduced sports budgets, the club has been thinking for some time about utilising the huge area at the Hohe Warte for alternative purposes. This is the subject of my studies. The old rotten observation stand will be demolished and replaced by a new stadium of 8000 seats. Since the investment and maintenance costs of a soccer stadium cannot any more be financed by ticket sales alone, the operators rely on sponsorships, TV rights, advertisements and other sports-related businesses. A modern stadium should be a 'Multifunctional Eventmachine', which would also attract women and children. The area of the Hohe Warte should be converted into a sports and education centre, in which visitors could also use the existing Dobliner swimming pool and the bordering park area with its observatory. The new stadium should also accommodate a soccer academy with an integrated dormitory, a fitness centre, squash courts, two 3-tier gymnastics halls, cafes, restaurants, shops, and admin offices. In this way, the club should again become profitable and write its financial statements in black numbers.