In June 2014, an anonymous and open to the world architectural competition was called out in order to gain ideas for a new Guggenheim Museum in Helsinki. This competition, of which parts of the original competition brief, e.g. the building site, as well as functional and programmatic points were adopted, provided the starting point for my thesis. The fact that large public buildings can affect the tourism of entire cities and countries, known as the "Bilbao Effect", proves as a huge burden by having to follow the example of Frank Gehry's constructed museum. As a global player, the Guggenheim Foundation has an enormous power when negotiating with countries and cities and hence, can use its reputation to put a lot of pressure on its partner cities. The necessity of an international organisation, which aims at broaching the issue of similar art forms, thereby entering into competition with already established domestic museums, is critically scrutinized. The design at hand fundamentally restructures the south harbor area, allows for a new thoroughfare of the city and provides an extension of the public area on the waterside. By keeping the volumes relatively flat, the museum shows consideration for the urban landscape already present and shall invite visitors to explore not only the insides but also the rooftop.